Consumer and Retails Trends in Vietnam

Event Details

  • Date:


What: AmCham Lunch and Learn

When: Tuesday, November 3, 12:00pm – 1:45pm

Where: Sheraton Hanoi Hotel, K5 Nghi Tam, 11 Xuan Dieu Road, Tay Ho District, Hanoi

Cost: VND 650,000/member; VND 850,000/ non-member

Since 2005, AmCham has welcomed TNS Vietnam to update members on the changing landscape of Vietnamese consumerism. Strong demographics coupled with a growing economy has made Vietnam’s retail market more attractive to foreign retailers and investors. The proportion of households earning more than $10,000 year is expected to grow from 2 percent in 2014 to 20 percent in 2018. Inflation remains low while retail sales are growing around 10 percent per year. How will these trends shape consumer behavior? Which concepts and strategies are working and which are failing? Come ‘lunch-n-learn’ with AmCham on November 3 to find out the true story of luxury goods buying, changing spending priorities, shifting media habits, a rich man vs. poor man analysis, and a forecast for Vietnamese consumer behavior in 2016. TNS Managing Director Ashish Kanchan will tell attendees how Hanoi consumption compares with HCMC; Vietnam’s fastest growing brands; and what consumers are spending on.

About Guest Speaker:

Based in Ho Chi Minh City as Managing Director of TNS, Ashish Kanchan has over 17 years of consulting experience working with leading organizations. He has a keen interest in consumer behavior and markets and is a passionate researcher. Ashish has been living and working in Vietnam for more than a decade and is optimistic about the growth opportunities the country has to offer. TNS is one of the world’s leading market information groups, operating in 80 countries with over 300 offices worldwide. The TNS Vietnam operation was established in 1996 and is a 100% foreign owned company.

Don’t miss this opportunity to discover the latest trends and consumer habits that effect all of us in Vietnam. Attendees at this event will enjoy a three-course lunch during the discussion. Please register your participation in this event by completing the online registration form below or by calling (84) 4.3934.2790.

We hope to see you there!