Retail Trends & Hot Buttons for 2018

Event Details

  • Date:


DATE: Thursday, December 1
TIME: 12:00pm – 1:45pm
PLACE: Intercontinental Westlake Hanoi, 5 Tu Hoa Street
COST: VND650,000 (members); VND900,000 (non-members)

Many companies now focus on Vietnam’s growing consumer base as strong demographics coupled with a growing economy has made Vietnam’s market attractive to foreign retailers and investors. What does the future hold and what changes are taking place? AmCham invites you to ‘Lunch-n-Learn’ with us on December 1 to hear about changing spending priorities, shifting media habits, a rich man vs. poor man analysis, and a forecast for 2018 Vietnamese consumer behavior trends.

About Guest Speaker:

Based in Ho Chi Minh City as the Founder and Managing Director of Infocus Mekong Research, Ralf Matthaes has lived in, and researched Vietnam since 1994. He specializes in qualitative and social research and holds a double degree in History and Political Science, specializing in research methodology, from Wilfrid Laurier University in Canada. After 20 years of corporate life, Ralf established Infocus Mekong Research, Vietnam’s first dedicated smartphone based research agency, specializing in consumer trends, market entry and strategic brand development. Ralf has spoken to AmCham on retail and consumer trends for over a decade and we welcome him back on December 1.

As we enter 2018, learn which consumer and retail trends are most important and which hot button issues to avoid. Don’t miss this opportunity to discover the latest trends and consumer habits that effect all of us in Vietnam. Attendees at this event will enjoy a three-course lunch during the discussion. Please register your participation in this event by calling (84) 24.3934.2790 or by clicking on the online registration button below.