Bui Dang Duyen Mai, Coca-Cola Southeast Asia

Mai is an experienced Marketing Program and Communications with a demonstrated history of working in the IT, consumer product, and electrical and electronic manufacturing industries. Skilled in Marketing Management; Corporate communications; Media relations; Government relations; Business Planning; Negotiation; and People management. Energetic marketing professional with an MBA focused on Marketing from Columbia Southern University.

Mai was HP country’s marketing manager in the time of 2002. She was the dedicated local person to take the lead in media response and support the legal team during the HP-Compaq merger announcement in the country. At Samsung Vina, Mai takes full responsibility for the home appliance division, carry number and profit, and loss, making Samsung Vina the pioneer in “energy-saving labeling” by providing support to Canada NGO that leads the program. Mai also has more than eight years of experience with the Global Energy Management Specialist, Schneider Electric, where Mai takes full responsibility for Government Relations and Advocacy, assists the team in the annual EuroCham Whitebook review, plays a critical role in VCCI/ VBCSD engagement for all sustainability programs.

Before joining Coca-Cola, Mai was with Mondelez International as head of Corporate Government Affairs, playing a critical role in AmCham HCMC and DN F&B committee, providing updated authorities’ regulations and documents during the COVID-19 to support the advocacy.

Mai joined Coca-Cola in June 2021, responding to Public Affairs, Communications, and Sustainability for both Vietnam and Cambodia. She has extended her support to AmCham members across committees and support for a strong collaboration within AmCham Committees for effective advocacy during the Economic recovery post-Covid-19. When joining the AmCham Hanoi board of governors in 2022, Mai strictly followed the organization leadership principle, contributing values to the team and the AmCham members throughout all related events, advocacy, and government movement updates. 

Mai got an MBA at Columbia Southern University, a Marketing major. She likes cooking, reading and backpack traveling.