Social media plays a powerful role in the way we conduct business today. Small businesses can grow their business quickly with the social media tools, including Facebook, Twitter, Google, Instagram, Zalo, and others. They are a great marketing and publicity tool for small businesses, startups, and well-established companies. With social media, companies can immediately connect with their customers and clients. While there are innumerable benefits to social media, there are also pitfalls that may threaten intellectual property (IP) as social media opens the doors to infringement of trademarks, trade secrets, copyrights, and privacy rights. These mounting issues and unanswered questions highlight how the interplay between intellectual property law and social media is an emerging area of concern for not only lawmakers and lawyers, but also business owners and consumers. To discuss this emerging business issue, come Lunch ‘n’ Learn with AmCham on Tuesday featuring Columbia University Law Professor Jane Ginsburg.
Jane Ginsburg is the Morton L. Janklow Professor of Literary and Artistic Property Law at Columbia Law School, and faculty director of its Kernochan Center for Law, Media and the Arts. She teaches legal methods, copyright law, international copyright law, and trademarks law, and is the author or co-author of casebooks in all four subjects, as well as of many articles and book chapters on domestic and international copyright and trademark law. A graduate of the University of Chicago (B.A. in 1976 and a M.A. in 1977), Ginsburg received a J.D. in 1980 from Harvard University. As a Fulbright grantee, she also earned a Diplôme d’études approfondies in 1985, and a Doctorate of Law in 1995 from the University of Paris II. She is a corresponding fellow of the British Academy, a member of the American Philosophical Society, a member of the American Academy of Arts & Sciences, and an honorary fellow of Emmanuel College, University of Cambridge.
FUNCTION: Lunch ‘n’ Learn about Intellectual Property Issues On Social Media
DATE: Tuesday, November 19
TIME: 12:00pm – 1:45pm
PLACE: Sheraton Hanoi Hotel, 11 Xuan Dieu
COST: VND 650,000 (members); VND 900,000 (non-members)
Join us to understand how to protect tangible IP rights and how IP law is changing in today’s social media world. Attendees at this event will enjoy a three-course lunch during the discussion. Please register your participation by clicking on the button below or by calling AmCham.