Building Your Personal Brand


Event Details

  • Date:

You are your own brand. Knowing how to build your own brand is especially important in today’s uncertain job market. What sets you apart? What the essential elements of your brand? How can you make sure your online presence is actually helping you? Join AmCham for a Virtual Meeting on July 8 with sought-after speaker and trainer Ruth P. Stevens.

About the guest speaker:

Ruth P. Stevens consults on customer acquisition and retention, for both consumer and business-to-business clients. She has held senior marketing positions at Time Warner, Ziff-Davis, and IBM, as well as two startups. Ruth teaches graduate students at NYU and Columbia Business School, and lectures at business schools around the world.

Ruth is past chair of the Business-to-Business Council of the DMA. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth is the author of B2B Data-Driven Marketing: Sources, Uses, Results; Maximizing Lead Generation:The Complete Guide for B2B Marketers; and Trade Show and Event Marketing: Plan, Promote, Profit. She serves on the boards of HIMSS and the HIMMS Media Group, and the Business Information Industry Association.

She serves as a mentor for the ERA New York business accelerator and held a training session in Hanoi last year for AmCham’s Leadership Development Academy. Ruth studied marketing management at Harvard Business School and holds an MBA from Columbia University.

AmCham Virtual Meetings provide unprecedented access to the political, policy, corporate, and institutional leaders whose expertise, insights, and experience shape the global business climate. There is no cost to participate. Don’t miss this opportunity to learn how to build your personal brand and how to improve your LinkedIn and other social media profiles. This virtual meeting will use the Microsoft Teams platform. Please register your participation by clicking on the button below or by calling (84) 24 3934 2790. Registered participants will receive an email on July 7 with the URL link and instructions.